Blackpearl Media

Animation and VFX – Trends & Opportunities

Global viewership of movies, high-definition visual experiences, streaming video platforms have seen exponential growth in the recent past, especially during the pandemic period. The demand for high quality productions with engaging visual effects and realistic animation has witnessed unimaginable development and innovative techniques; studios are including more animation and VFX shots into films.

“The demand for high quality productions with engaging visual effects”

Consumption of more immersive content across channels such as ultra-high-definition TVs, tablets and smartphones to head mounted devices are the latest trends. With the growing internet penetration and access to multimedia devices, customers are spending more time on streaming digital content. The double digit growth of streaming video is acknowledged as the fastest growing channel for animation.

The demand for animation, VFX and video gaming has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially too.

“Augmented Reality and Virtual Reality …”

We are increasingly seeing more of animation, VFX and games production taking place in a globally distributed mode. Production work is becoming global with countries offering low labor costs etc. and companies are cutting costs by setting up facilities in such regions. Cloud computing is playing a key role in character rendering and modeling processes as cloud based rendering of animation films is more effective and efficient as it reduces the time and cost compared to traditional rendering.

Emerging trends in Animation & VFX industry

• Animation has opened floodgates not just to the animators; it has gone beyond to reach computer professionals, programmers, technicians too
• Combining live action and animation seamlessly will be the new form and content in future
• The evolution of visual effects (VFX), augmented reality (AR) and virtual reality (VR) technologies is dramatically changing both the creation and consumption of films, videos, games
• It will be largely in the form of hybrid animation blending 2D and 3D animation. Cloud based rendering of animation films is becoming more effective and efficient as it reduces the time and cost compared to traditional rendering machines
• Animation, VFX & Games is an industry that will truly create and be synonymous with Global Village 
• Digital technology will be more prominent part of digital media. The storyteller community will be increasingly and constantly using novel techniques to incorporate relevant and new technology in the media content The latest in technology will be used and influencing the advertising industry too